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Making Sure Every Dollar Spent On Paid Advertising Doesn’t Go To Waste

Kevin Shan
6 min readJan 10, 2020

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Photo by Jp Valery on Unsplash

Strategies to help me and you stop burning money on paid ads.

Yesterday, I wrote about building your brand organically and this relates a lot to that post.

It’s a little different today, though, as I will be focusing on strategies that make the best use of losses on ad spend.

First, the mindset.

The Mindset — Everything Is A Learning Experience

When I first started dropshipping, I viewed it like gambling. I thought of it as throwing money onto ads and hoping you win something.

In fact, what I did probably sounded exactly like gambling or playing the lottery to my parents.

Every time I was about to spend money on Facebook ads, I would cross my fingers and say out loud, “There’s a chance I might become a millionaire tomorrow.”

Of course, I never became a millionaire and I lost a bunch of money trying to do dropshipping.

But it was because I viewed each loss as a loss and nothing else that prevented me from being successful.

Later on, as I learned more about online marketing, I realized that I could have been very successful from the start.

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Kevin Shan
Kevin Shan

Written by Kevin Shan

Stock market analyst and athlete, writing about investing, self-improvement, and more. Subscribe to me here: https://bit.ly/3YMlCVC

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