Marketing Is Changing False Beliefs

Kevin Shan
6 min readNov 13, 2019
Photo by Campaign Creators on Unsplash

You have to give someone a reason to buy and get rid of all the other reasons not to buy.

This is a concept I learned from Russell Brunson in the One Funnel Away Challenge and it opened a whole new world to me.

But it was the second time taking the challenge where this idea started to stick.

Kevin Shan

Director at SHAN ENTERPRISES INC. and full-time athlete. Writing about my life, work, and everything else that comes up.