Marketing Is Changing False Beliefs
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You have to give someone a reason to buy and get rid of all the other reasons not to buy.
This is a concept I learned from Russell Brunson in the One Funnel Away Challenge and it opened a whole new world to me.
But it was the second time taking the challenge where this idea started to stick.
After the first time taking the One Funnel Away Challenge, I wanted to follow a plan in the 30 Days book that I had gotten as a bonus.
I read the first chapter written by Trey Lewellen.
The plan was to go find multiple advertisements in a specific niche and go ask all the companies if they would like to donate one of their products they advertised for a giveaway.
Then you will also ask them to send an email about your giveaway to their mailing list so that you can create your own email list with the giveaway.
With that mailing list, you would want to send a few affiliate offers to make a couple extra thousand to be used to create a design for a t-shirt and fund other ventures.
Through testing mock-ups with your audience and using 99Designs as a way for designers to compete against each other for the best design, you eventually come out with a design that your audience loves and would buy.
Then the real money starts coming.
You make a one-week launch plan for your new t-shirt and use a print-on-demand service to get physical products sent out.
During those 7 days, Trey Lewellen was able to make $117,000 with a $21 t-shirt!
I decided to vaguely follow along the lines. I didn’t directly talk to any companies and replaced my traffic source with social media and paid ads. I was also willing to pull out a couple extra hundred bucks to buy a product to use in the giveaway.
This in itself was a problem, but I will talk about it some other time.
I got about 2,000 people onto an email list and tried using a few affiliate offers. Unfortunately, no one bought from those affiliate offers.
“No problem,” I thought, “I’ll just make it all back with the t-shirt.”
